SEO Dojo

"The data shows that more than $1 billion in digital coupon savings was printed or loaded to a store..."

Mon, 02 Aug 2010 11:00:17 -0400

“The data shows that more than $1 billion in digital coupon savings was printed or loaded to a store loyalty card via the Coupons.com network in the last 12 months, outpacing the growth of coupons distributed in newspapers 10 to 1.”

- MediaPost Publications Digital Coupons Top Newspaper Printed Ten to One 08/02/2010

terryvanhorne: I was a host on the 4th Episode of DojoRadio...

Thu, 29 Jul 2010 14:27:26 -0400

terryvanhorne:

I was a host on the 4th Episode of DojoRadio show… thanks to @badams for another great session on SEO http://bit.ly/bqkDNh

Our fourth episode was posted by T the Tumblr lover you can see other in our podcast archives

"There’s always been a fair amount of discussion that Google’s reliance on links is the..."

Tue, 13 Jul 2010 11:36:00 -0400

“There’s always been a fair amount of discussion that Google’s reliance on links is the bane of the internet. From the insanely dynamic tin foil wearing crowd to those that muse.”

- The Evolution of Ranking Signals: Google Is Getting Past the Link | WordStream

terryvanhorne: From what I understand apparently this is...

Mon, 12 Jul 2010 20:33:47 -0400

terryvanhorne:

From what I understand apparently this is a pretty thorough post listing several sites categoprized by the type of duistribution they provide. The logos above are sites that you upload to other types are distribution aggregators and those who collectbresources via sitemap/feeds.

Video SEO: Promotion in the Age of Social Sharing

terryvanhorne: Dave wrote an excellent post on the way that...

Mon, 12 Jul 2010 20:33:27 -0400

terryvanhorne:

Dave wrote an excellent post on the way that people carelessly tweet their location and other personal information over Social Networks. It doesn’t take a master criminal to figure out once some of your info is public… especially an address filling out the rest of your personal data completely is not far behind. Let’s not even go to the fact that tweeting your location at a given time is like giving directions to your stalkers.

Social Darwinism; a guide to Twitter dorking

terryvanhorne: Dave included this video in his appearance on...

Mon, 12 Jul 2010 20:32:54 -0400

terryvanhorne:

Dave included this video in his appearance on SEM Synergy on Webmaster Radio. The discussion was based on polls we’ve taken that shows there is little to no strategy out there for Universal SERPs. The Strategies that Dave and I have developed have been very sufccessful.

Blended Search Strategy; SEM Synergy

Make your Twitter profile sidebar transparent

Mon, 12 Jul 2010 20:32:07 -0400

Make your Twitter profile sidebar transparent:

justinparks:

Theres loads you can do to your on line twitter profile to customise the look and feel and one particular little titbit I came across from a Spanish/Portuguese website called www.wedicas.org …

thomasfjordside: The long walk

Thu, 01 Jul 2010 21:27:29 -0400

thomasfjordside:

The long walk

YouTube Will Let You Skip and Customize Ads

Thu, 01 Jul 2010 21:27:06 -0400

YouTube Will Let You Skip and Customize Ads:

terryvanhorne:

mashable:

In an interesting pivot, YouTube’ advertising model is about to see a significant change toward more options for ad viewing.
The Wall Street…

Very interesting however I read a while back where users are OK with ads on video (in this case TV shows on the interwebs) provided the content is reasonable in quality.

terryvanhorne: I have been doing YouTube promotion since the...

Thu, 01 Jul 2010 21:25:59 -0400

terryvanhorne:

I have been doing YouTube promotion since the day Google announced the purchase of YouTube. My best endeavor has been for an ecommerce site that has had over 13m downloads from it’s channel and has over 8,000 subs adding roughly 500 new subs a month.

YouTube Optimization and Universal Search Video Ranking Factors & Signals

Webmaster T posted this diddy on Wordstream today. Future...

Tue, 29 Jun 2010 21:05:00 -0400

Webmaster T posted this diddy on Wordstream today. Future Proofing Your SEO: Parallel Indexing where T ran with how he is reacting to parallel indexing, caffiene and Googles seeming desire to go from pulling to pushing content.

The video is key to his belief/conjecture that some of caffienne is rooted in segmented indexing. Anyhow as usual read with an open mind knowing this is just T thinking outside da’ the box.

terryvanhorne: This post started as a chat by Dr. Tim Nash on...

Tue, 29 Jun 2010 20:49:20 -0400

terryvanhorne:

This post started as a chat by Dr. Tim Nash on “best practices” for Indexing for Video SEO. Tim went into the different players including Flash, SilverLight and the HTML5 player. This is an amzing article and included in the SEO Training Dojo’s upcoming Universal Search ebook.

Google Universal Search: A Mystery and Some History

Tue, 11 May 2010 18:02:49 -0400

On May 16, 2007 Google rolls out Universal search results including more Map information on the main Google results page. That was the “official launch” of Universal, however, IMO, UNI started it’s ascent on the SERPs in 2005 when Froogle results provided the first “Shopping Paks” at the top of the SERP “triggered” by user intent indicated in the search query. Primarily intent was determined by transactional keywords like buy, cheap etc. and brand/product keywords in the query.

Google Universal Search: A Mystery and Some History

Social Media Higher Learning; Part II

Mon, 10 May 2010 18:07:51 -0400

In the first instalment we went through a bunch of social media / networking patents from the Big 3 (Google, Microsoft and Yahoo). Ok, the big 3 of search at least. There are certainly other big players in the space, we’ll get to that. This time out we’re going to look at some research papers, patents and even some videos relating to the world of social.

Social Media Higher Learning; Part II

Universal Search for Digital Asset Managers

Sun, 09 May 2010 18:15:49 -0400

Many are calling the techniques outlined here DAO (Digital Asset Optimization), however, I use the term DAM (Digital Asset Management) because I see optimization as a smaller part of the process. More important is managing the query space and choosing what Universal content verticals to add to the SERP.

Universal Search for Digital Asset Managers

Five Advanced Keyword Research Tools

Sat, 08 May 2010 18:00:49 -0400

Sometimes a basic, free keyword suggestion tool just isn’t enough. If you’re ready to move beyond the limited functionality of most online tools to do more in-depth keyword research for SEO and pay-per-click campaigns, here are five advanced keyword research tools well worth checking out.

Five Advanced Keyword Research Tools

Link Building Campaign Prep

Fri, 07 May 2010 18:01:49 -0400

We’ve found that many new link builders begin link prospecting before they’re ready - typically by means of pulling large lists of competitor backlinks. This leads to a link building campaign that’s full of fits and starts, a campaign that never achieves a terminal velocity.

Link Building Campaign Prep

SEO Benchmarks and KPI

Thu, 06 May 2010 17:59:49 -0400

As we made our way through the various potential benchmarks and KPI metrics, it became clear; all is not at it first would seem. Right away you should understand that each website, each business model and market creates new challenges. This is where the art of SEO comes into play. What is a key metric in one situation may be of secondary value on another.

SEO Benchmarks and KPI

Why I Hate Social Media: Just Another Twitter Rant

Wed, 05 May 2010 18:06:48 -0400

Yes, the way the world is going is something we care about “but how often does that stuff come up? Seriously, take a look at your current Twitter feed and point out five things currently on the page that are as important as Iran, or even close!“

Why I Hate Social Media: Just Another Twitter Rant

Time Sensitive Elements in Universal SERPs

Tue, 04 May 2010 10:40:40 -0400

So it seems with so many users getting news online the news in Universal SERPs must be real click magnets. Note that blogs, article and Press release archives are also accepted for inclusion in Google News.

Temporal is geek for time sensitive. The following Search Verticals are Temporal Elements in Universal SERPs:

1.News and Press Releases
2.Video
3.Blogs
4.Realtime Search

Universal SERP Optimization